About Mirador Marketing

Mirador has grown rapidly to be the leading provider of retail marketing technology in Australia working with some of the country's biggest retailers.
We help retailers to fast-track the roll out of proven new technology into their business to drive sales growth or lower operating costs. This allows you to safely take advantage of technologies that have demonstrated significant success in international retailers and markets but with a clear fit to ANZ’s retail environment.
In our leadership team we have main board level retail, marketing, operations and technology experience and often we find we've done the jobs of the clients we work closely with, which means we understand their challenges and what needs to be done,  so we can move quickly to get results.
In our partner base we have only proven technology suppliers who have the history and resources to deliver to large and small retailers alike.   

If you have a challenge that needs a solution, or you are looking to implement retail technology into Australia or New Zealand, as a retailer or a supplier, please  contact us.  

About our leadership team

Kevin Moore

Kevin has spent 25 years working in and around retail for manufacturers, retailers and service providers across 44 countries. He walks 2,000 stores around the world each year looking at shopper marketing trends. The need to engage, entertain, and inspire shoppers, and shoppers’ hunger for change and innovation, is more important than ever before. Often innovation in retail is just the right to keep up with your competitors. 

Kevin joined Mirador in 2014 having met Joe and Chris and been impressed by their vision of taking the hard work out of curating ANZ-ready retail technologies from around the world. 


Chris Hitching

Chris is a seasoned expert in retail and FMCG sectors with leadership experience in start-ups, turnarounds, and high performance organisations. Chris began his career in the UK retail sector working for Sainsbury’s, Top Shop, Asda/Wal-Mart and GUS Home Shopping. During this time he also qualified as a management accountant and completed an MBA at London Business School. 

Chris moved to Australia in the late 90s. In 2008, as CEO, Chris launched the USA’s largest furniture and homewares e-tailer, Wayfair, in Australia. Prior to this Chris was Business Development Director for the Australian/US retailer Barbeques Galore and Strategy then Supply Chain Director for the premium spirits and wine distributor, Maxxium. 

Joe Blundell

Joe has a 20 year career covering branded manufacturing and retail and was prior to Mirador,  a main board director of Coles Supermarkets with responsibility for marketing, own brand and loyalty. Prior to moving to Australia, Joe started and ran a company supplying leadership technology solutions to the education sector. The company won a BETT award in 2007 (the most coveted award in the world for education technology products) for its in-house developed management product. Joe sold the company when he moved to Australia. Joe cut his teeth in marketing in the UK  for companies such as  Kellogg’s, Spillers Foods and Asda Stores (now Walmart UK) where he was Head of Grocery Marketing.

Whatever your retail challenge, chances are someone has found a solution and already successfully implemented it in an overseas market.

Mirador’s reason for being is to explore innovative retail technology across the globe and to facilitate ideas that are successful for overseas retailers here in Australia